Our brand story
Before purchasing the ranch in 1950, Ivan served in the Army. When he returned home from the war in 1940, he learned that while he was away his brand had expired. He grew up on a ranch and his brand, like it is for all ranchers, was his signature. He registered a brand similar to his original one, but for him it was never the same. In the late 1990’s Kim reapplied and was granted Ivan’s original brand. Ivan passed away shortly after and he was proud the ranch would continue on for another generation, using the original brand. This is the brand you see today and what we use to identify our livestock with. “Ride for the brand” is part of the mostly unspoken Cowboy Honor Code. The brand is the ranch’s trademark and it represents your pride, duty, and stewardship for the land, livestock, and outfit you work for. We hope you choose to ride for the brand while you’re here and long after you leave.